IFdigital
Design and production of the reference website for French Digital creation
Institut Français is responsible for promoting French culture internationally. In 2020, the Institut français decided to merge four websites dedicated to digital creation into a single site, IFdigital, which aims to encourage the dissemination of French productions and know-how.
Entirely bilingual, the site gives access to a catalogue of creations as well as a directory of professionals, to discover French digital creation, the criteria for distributing works and to get in touch with professionals. Multi-criteria search engines enable a detailed search according to the needs of programmers.
IFdigital is powered by the professionals themselves. The site allows them to create an account to list themselves and their work. The content submitted is reviewed by the Institut français via a proofreading and validation process.
reciproque was selected by the Institut Français to design, build and maintain the site.
Prior to the design phase, reciproque analysed the existing site, the requirements of the Institut Français and the expectations of professionals in the sector. reciproque worked with the Institut Français to establish a taxonomy for structuring the tool, before designing the mock-ups, from content navigation tools to middle-office contribution forms.
The graphic charter, which reflects the Institut Français' graphic universe and brand identity, was designed by reciproque.
