Confusion of the senses - Who are you, Peter? - Anicroches

Design and development of innovative multimedia tour guide devices at the Espace Culturel Louis Vuitton

2010 - 2012

From January 2006 to September 2015, the Espace Culturel Louis Vuitton on the Champs-Élysées was a space dedicated to the most contemporary cultural expression. It supported 300 artists through nearly 30 exhibitions. The Fondation Louis Vuitton is following this approach and continuing its legacy.

Louis Vuitton asked Reciproque to design and develop innovative multimedia tour guide devices for three of its exhibitions.

For the “The Confusion of Senses” exhibition (2010), Reciproque created an audio-guided exhibition triggered by infrared sensors. Interviews with the artists and curator on site give the impression of attending a private tour of the exhibition. Artists’ comments play on demand simply by pressing the button on the device. Bone conduction headphones allow visitors to listen to the sounds without isolating them from their surroundings.

For the “Who are you, Peter?” exhibition (2011), Reciproque developed an educational app on iPad targeting children between the ages of 8 and 12 years. This app features a groundbreaking graphic design. Its goal is to increase young people’s awareness of art through the exhibition and the transmission of the artists’ statements. The theme of the exhibition, a journey into childhood, provided a backdrop for the one-hour-long team treasure hunt organized throughout the exhibition space using iPads provided to participants.

"Qui es-tu Peter?" (2011)
“Who are you, Peter?” (2011)

Louis Vuitton turned to Reciproque once again for the “Anicroches” exhibition (2012) to create a musical installation comprised of a formation of seven digital instruments. This installation opened up the composition of electroacoustic music to the masses. Each instrument has an original digital interface displayed on a touchscreen tablet. The instruments are inspired by the shapes and sounds of the artists’ pieces on display throughout the exhibition. Thanks to this installation, visitors can quickly pick up an instrument and practice playing and creating music as much as they like. It also enables users to share their composition with their friends in the form of an .mp3 file available on SoundCloud.