Villa Arson
Support for the implementation of the new visual identity and website redesign
Located in Nice and recognized as a remarkable example of 20th-century architecture, Villa Arson is part of the network of ten national public higher education institutions for the visual arts under the supervision of the French Ministry of Culture. With around 220 students enrolled in a multidisciplinary “Arts” department, Villa Arson also serves as a center for artistic production and dissemination through an international program of exhibitions and residencies.
In 2020, the institution’s leadership launched a complete overhaul of its visual identity and website. reciproque supported the Villa Arson team in implementing the new visual identity and in designing and developing the new website.
The project unfolded in three key phases:
- Development of a digital communication strategy for the website and social media, based on an inventory of available content, target audiences, and chosen distribution channels.
- Support in drafting the website’s technical brief, selecting candidates, choosing providers, and adapting the visual identity for digital use.
- Oversight of the website design and production phase.
Given the volume and variety of content, the website design methodology adopted an iterative design approach. Ongoing discussions enabled the creation of a flexible toolkit to support the institution’s content and projects.
The new visual identity and website for Villa Arson, designed by In the shade of a tree + Sans Website, have been in use since November 2021.
