Digital communication strategy

Digital blueprint for the Musée de La Poste renovations

Facade du musée de la Poste
2015 - 2019

The Musée de La Poste is the corporate museum for the La Poste Group dedicated to French postal and philatelic history. The building has been closed for renovations since 2014. These works are an opportunity to transform how the collections are presented and to reshape the museum’s public communications policy.

Reciproque was selected by the museum’s management to help the communications team develop a digital strategy: audit of the existing strategy, issues analysis, project sequencing and descriptions, assistance and completion follow-up.

Foulon letter box 1930 © Musée de la Poste

Based on a situational review, interviews with the teams, and on an extensive analyses of the needs of the institution, collections and online communities, Reciproque drafted a list of recommendations outlining the communication challenges, a scenarios and installation proposal, a project modelling and organizational framework for each theme, and a list of actions and missions to be implemented over the course of three years.

Reciproque devised several charters (editorial, technical) in order to boost visibility for the pieces in the collections and for the institution’s educational and cultural programming. These documents all served as reference material for rolling out the digital communication policy for the Musée de La Poste.

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Project team
Stéphane Bezombes
Isabelle Jouve
Anne Prugnon
see also
Digital strategy (2017) Lafayette Anticipations
Digital strategy (2014) Institut du monde arabe
Website (2015) Musée de La Poste