Digital communication strategy
Digital blueprint for the Musée de La Poste renovations
Based on a situational review, interviews with the teams, and on an extensive analyses of the needs of the institution, collections and online communities, Reciproque drafted a list of recommendations outlining the communication challenges, a scenarios and installation proposal, a project modelling and organizational framework for each theme, and a list of actions and missions to be implemented over the course of three years.
Reciproque devised several charters (editorial, technical) in order to boost visibility for the pieces in the collections and for the institution’s educational and cultural programming. These documents all served as reference material for rolling out the digital communication policy for the Musée de La Poste.