Digital strategy

Consultation in digital mediation strategy for Lafayette Anticipations

2017 - 2018

In 2018, the Fondation d’Entreprise Galeries Lafayette set up shop in a 2,200-square-meter industrial building renovated by architect Rem Koolhaas, in Paris’s Le Marais district. As a space for exhibiting and creating art, Lafayette Anticipations is a laboratory for creativity, innovation and research that is open to all members of the public.

For its pre-inaugural research, the Fondation d'Entreprise Galeries Lafayette turned to Reciproque for consultation on specifying its future digital communication tools. Lafayette Anticipations set an objective to display primarily new artwork, either created by artists-in-residence or presented to the public for the first time.

Reciproque hosted strategic brainstorming workshops, interviewed the art department on the objectives, and shared with teams what expectations and contemporary practices visitors have prior to, during and after the tour. The various digital projects aimed at the general public must all use the Re-Source platform, a genuine center for documentation and artistic collaboration, under development by the Fondation since 2016.

In the second phase, Reciproque scaled the development needs in terms of communication (the website and embedded app) and the requirements for digital reception and mediation devices. Our teams worked with the communications and public affairs department to design models of the two tools and to propose an operation roadmap for their use.

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